
Often times photographic commercial work is much constrained to fit the aesthetics of the clients and the market. This imposes significant limitations for the photographer but even can have a reverse effect where photographers themselves [consciously or unconsciously] shape the style of their work according to what the market likes to purchase. This loop leads to less creativity and to a world of commercial photography where most images looks similar to each other where it becomes difficult to see the real vision of the photographers.

Because of this I am always very glad to learn about photographers that keep their distinct style, and drive their commercial work by their own aesthetic vision, and sensitivity. Sylvain Dumais, a photographer [and filmmaker] represented by Wonderful Machine, has very interesting work in his portfolio. Beautiful, different, with emotional sensitivity, … with his own style.











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