© William Greiner

There are some photographers that master the use of color to the extend of becoming the most important subject of the photograph. It is not about the elements depicted in the frame, it is not about the light, it is about the color. William Greiner, uses color as the main excuse to arrange the other elements in a picture. It is simple, and delicate, no need to saturate the image full of colors, juts to arrange some color elements in subtle ways. I love it. It is no surprise that one of his influences was William Eggleston.

Making Room magazine published a very interesting interview with William Greiner on his work in new Orleans after Katrina.

"At the age of twelve, I bought my first camera by mail order. It was a cheap 35mm model with no light meter. I would spend hours in front of my house photographing automobiles as they passed. The process was an experiment in exposing film in different ways and achieving different results. This experience hooked me on the magic of the medium." --William Greiner

© William Greiner

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Coming soon, [May 14th -18th], and billed by the organizers as the future of contemporary photography, the five day event will exhibit a large collection of photography around several warehouses and pavilions covering more than 75,ooo square feet.

It is organized by Daniel Power, founder and CEO of powerHouse Books and Frank Evers, managing director of VII Photo Agency. The event will take place at DUMBO, an area in Brooklyn, just below the Manhattan Bridge overpass, that it is becoming the New York Photo district, and it is signaling the need to find alternatives to the "establishment" of Chelsie galleries.

It you are fortunate enough to be in New York City, it will be feast for the eyes.

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