You have my attention for just 2 seconds …
Long Time, no see? [Oxygo Gym]
This is as much time commercial advertisement assumes the reader will spend looking at the ad before moving to the next page … unless the image and the accompanying statement grabs their curiosity from the gut. Only then, perhaps, the viewer will recall the ad 15 minutes after seeing it. If the commercial intends to reach even further -of course it does!- then it has to access the reader’s emotions - humor, surprise, sadness, etc. Perhaps then, with luck, the ad will be recalled a day after. Quite a challenge to achieve in this times of saturated visual inputs and and fast pace living.
The response to the challenge: creative work stretched to the limit. If you like to explore, Ads of the World is a site that will keep you entertained for a while. Quite a bit of imaginative work there, not only photo-advertisement but video-ads and general visual approaches to advertisement.
I wish the photography in the commercial world would not be so hyper-retouched sometimes, it doesn’t need to be to be original and have impact [as these examples demonstrate] … I guess it is the trend this day and age.
Lending a helping hand to the elderly of Chicago. [Companions for Seniors]
Dental Implant and prosthesis. [Murilo Odontoligia]
