Selling high end art by the JPEGs
The appetite for contemporary art is so great that it seems buyers don’t need to see the art work anymore. Just login into the internet, or get a sample JPEG by e-mail and get ready to open the wallet and pay many thousands before someone else gets your piece. Quite intriguing and very telling of the current trends.
See the article at the New York Times.
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It’s another sign of the acceleration of the contemporary art market: New works, even in the six-figure range, are selling by digital image alone. For the Friedman show, Gagosian set up a private section on its Web site, accessible only by a password sent via e-mail message to select collectors. More typically, gallery directors send off e-mail messages with JPEGs — a format for digitally storing and transmitting images — to potential clients.- from the New York Times by Jori Finkel.
